Skin in the game

Money is a powerful motivating factor. Do you know what is even more powerful than money? Losing money.

There is a published study that shows that our aversion to loss is three times more powerful than our desire for gain when it comes to acting as a motivator.

We can tap into this when we’re looking to improve our health and nutrition. Put some skin in the game and see what you’ll do avoid knowing that you’ve wasted that money.

Buy some new shoes and you’re more likely to head out for your run.

Sign up for a gym membership instead of pay as you go.

Invest in a programme.

If you’re looking for the ultimate pain point, find an accountability buddy and promise to make a donation to a cause you detest if you don’t hit your target.

Put some skin in the game.


Sign up for the Skinny Bitch Code.

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